The definition of Brainchild

brainchild noun brain·​child | \ ˈbrān-ˌchī(-ə)ld: A creation, original idea, or innovation, usually used to indicate the originators

Why Work with Brainchild Next

At Brainchild Next, we collaborate with event companies, agencies, and brands to strengthen their ideas, elevate their client experiences, and solve challenges with fresh, strategic thinking. Led by founder Dwight Carter, we bring over 500 successful events’ worth of insight in fashion, music, and cultural programming—without the overhead of a full production team. Our role is simple: make you and your client look brilliant.

We specialize in event consulting, sponsorship strategy, creative direction, and program curation—especially in fashion and lifestyle. Whether you need a compelling concept, the right industry connections, or a high-impact run-of-show, we integrate seamlessly into your team to deliver results that resonate. We’re not here to compete; we’re here to make your vision stronger, your execution smoother, and your event unforgettable.

Consulting specialties include:

  • Event Strategy & Concept Development – Turning ideas into actionable plans.

  • Sponsorship & Partnership Strategy – Building relationships that add value.

  • Creative Direction & Programming – Designing experiences that resonate.

  • Fashion & Cultural Expertise – Runway shows, design competitions, and industry-specific activations.

  • Audience Engagement Solutions – Crafting moments that connect and inspire.

previous Productions

Production Of WashU’s 94th annual Fashion DesiGn Show

fashion anarchy

gent Collaboration with neiman marcus & fashion group international of saint louis

Gent Mens Fashion Week

Other Events include:

St. Louis Fashion Week / Project:Design! 2009-2013

State Beauty Supply 50th Anniversary

The LOUD Hair Show

Pins and Needles Designer Competition

and many other events involving non profits, fashion and entertainment.

“ Brainchild Next, owned by Dwight Carter produced Gent Mens Fashion Week which was electric, the players and coaches were so accessible afterwards and we really felt the marriage of fashion and sport.
Highlights - the venue, the show, perfection. I think it was a perfect way to showcase the talent of MENSWEAR designers in our City. So important as this is a space that grows by the day and St Louis can be at the forefront of showing the “new, next , now.”
— Susan Sherman, Founder - St. Louis Fashion Fund